Balancing the freelance life in the streets of Mother City – Durbanville, Cape Town. Amy Brown, a twenty something newbie wife navigating her way through trying to cook without killing her husband. Currently, Amy is freelancing full-time as a Copywriter, Social Media manager and Blogs over at Tea With Mrs Bee.
“I’ve always been a writer. At school, I loved English and having to write essays. Originally journalism, but chose copywriting instead and haven’t looked back. Today, I write for a variety of platforms and clients in my freelancing journey.” – Says Amy.
Amy’s career professionally kicked off back in 2010 whilst studying towards a diploma in Copywriting. Another in Marketing Management, both at AAA School Of Advertising. Her hard work eventually payed off – graduated in 2011.
The diversity of online career paths allowed Amy to incorporate her burning love of writing which enabled her flourishing freelance copywriting career. Find out what’s it takes to become a successful freelancer within the online creative sphere In our Q&A below:
• What does your job entails?
Freelancing tends to come in waves but most days you’ll find me constantly looking for more clients, doing any copywriting work I have for clients, blogging on my personal blog and managing the pages of my social media clients.
• You’re rather a hands on woman as you juggle blogging, work and more. How do you balance everything?
Being a freelancer means I have the luxury of working from home and that my time is, for the most part, my own. This means I have more time to play around with in terms of arranging my day. I try to space my blog posts out as nicely as possible, but don’t put too much pressure on myself to constantly post something.
I prioritise my clients and their work so those always come first. Once those are done, I see to other things that can be done such as my blogging and any house work. My social media management is done at specific times in order to reach the correct audiences so that puts things into more of a routine.
• How does your job influence your lifestyle?
I’m fortunate enough to be able to work from home and have my time to myself which means I can do housework as and when they need to be done. This makes our home a lot less stressful than it could be as there isn’t a load of washing going on at night or ironing that needs to be done before work the next day. Moreover, I’m able to relax and spend time with my husband when he gets home from work. Our lifestyle is a rather calm one, which I’m eternally grateful for.
• What’s the best advise you’d give to people who also want to kick start their online career path journey?
I’d say that the best way to kick start it is to pick an aspect that you know you’re really good at and master that really well. Be creative, curious and always ask questions.
• And tips to become successful In the industry?
The creative digital/online industry is an incredibly diverse and ever-changing one so the best way to stay relevant. This means constantly keeping up to date with it. You don’t want someone coming up from behind you and doing it better than you. It can also be about who you know so if you’re not online yourself, you shouldn’t be in the industry.
You can’t expect to manage a client’s Instagram account if you’re not even on Instagram. Clients can also come from unexpected places, like ‘meeting’ someone on Twitter, and becoming firm friends with them. They could potentially refer someone to you. Don’t expect things to fall into your lap. You have to constantly put yourself out there and be looking for new clients or trends. Drive the band wagon, don’t jump on it.
• Which aspect of your career (social media, copy writing & blogging) you mostly enjoy?
Well, although I do offer blogging as a freelance service, I mostly blog for my personal blog, which is obviously my biggest passion. In terms of working with clients, I prefer social media more. I’m more of a people’s person, I really enjoy building relationships with clients and seeing the interaction on social media platforms.
• With a variety of online career paths. How do you find the online creative industry in South Africa, Is it growing – is there potential?
I find it fascinating. Although we’re quite advanced in terms of our own country, we’re a little behind the rest of the world. But it’s interesting to watch how we catch up and evolve. There are so many trends overseas that would do brilliantly in South Africa, so the potential is definitely there. It’s tons of fun being part of the process of catching up.
• What’s in the pipeline – where do you see yourself in the next five years?
Oooh, that’s a tough one. Because the online creative and digital industry is constantly changing, it’s hard to say for definite where I’ll be. I think one needs to be fairly malleable, able to go with the trends and changes. If you’re too stuck in your ways or on what you want, you’ll get left behind. For me though, I hope it’s onwards and upwards.
• Social Media is -relational.
• Blogging is – personal.
• Digital Media is – ever-changing.
• Instagram or Twitter – definitely Instagram!
• Games or Apps – Apps
• Gadgets or Books – books!